“Final Act - #MercMemories”
As each car gets sold, its delivery is extensively filmed.
As the keys are handed over to the new owner, the camera they’re shooting with gets handed to them- still rolling. These cameras are newer, to signify a change to a new era.
The billboards, showrooms and gas stations now have a pronounced emptiness.
As they live stream each delivery, and play on loop- a new movie about the cars from factory to hand-off.
Every new owner is encouraged to share their new memories in the last gas-powered cars, under the #MercMemories.
Curated by Us.
