When I taught runners languages I don’t speak

The Trick

Very few people keep up with their DuoLingo streak. Make it a habit?

The Method

Runners. Most runners run every day, this habit is usually formed by trigger habits. Wake up in the morning, run- Come back from work, run- Sip your first coffee of the day, you get the idea. The World’s Greatest Magician realized that running could be used as the trigger to open DuoLingo.

The Misdirection

All that was needed was a question to be asked before the run, and the answer to be given after. Thus, burrowing the intent to learn a different language inside someone’s head, before they even realized that DuoLingo was involved.

The Sleight of hand

Designer Justine “Boom” Sanborn

Copywriter The World’s Greatest Magician